Huggies Benefits
About the
project
Background:
In the past, Huggies ran a physical rewards program in which moms could earn points for purchases by redeeming parts of the packaging. However, moms wanted a more reliable rewards system because of restrictions including seasonal redemption and a limited quantity of incentives.
solution:
Huggies Benefits was created to improve the Huggies user’s shopping experience. With this app, consumers can easily accumulate “hugs,” or points, by just scanning their receipts after making a Huggies purchase. The number of points depends on the purchase amount. Users can access a variety of incentives that are tailored especially for moms and their infants. These incentives include gift cards, discounts, necessities for the baby, and promotional items that bring back memories of the previous program.
Huggies Benefits’ successful debut required the creation of comprehensive strategies, such as interesting social media advertising and strong point-of-sale programs. Huggies wanted to ensure that its valued customer base would participate as much as possible in the redesigned rewards program, so it used various promotional channels to spread the word about it.
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