KleenBebe Corazones
About the
project
Background
Kleenbebe’s original rewards program gave moms the possibility of earning points for purchases by redeeming certain sections of the package as part of its physical rewards program. Moms, however, want a more dependable rewards program due to limitations such as limited quantity of incentives and seasonal redemption.
Solution
KleenBebe Corazones is a mobile app that subsitutes the previous rewards program. Users can accrue points—lovingly referred to as “hearts”—with each KleenBebe purchase by scanning their receipts. These hearts open a variety of prizes designed specifically for moms and babies, from gift cards and discounts to necessary baby supplies. The number of these hearts depends on the value of the purchase.
However, KleenBebe Corazones provides more than just incentives. Interactive games and competitions, such as puzzles and quizzes, offer enjoyable ways to accumulate points and compete for greater rewards.
A component of educational articles that addresses issues related to mother and infant care is also included, guaranteeing that readers can obtain insightful information and guidance.
A clever combination of point-of-sale and social media advertising was used to launch this creative app successfully, increasing awareness and participation with the redesigned rewards program. KleenBebe Corazones is proof of the company’s dedication to elevating the parental experience with creativity and admiration.
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