Pour Your Heart
About the
project
BackGround
Pour your Heart is a Fort Lauderdale, Florida-based painter. His goal was to develop a succinct brand identity that would encompass several elements for the project.
The existing logo was extremely difficult to see and replicate for smaller applications and goods, therefore the customer wanted a redesign. In addition, he desired an online store for his paintings and a website that displayed his gallery.
A new logo was created to meet the client’s requirements, using simpler forms while keeping some of the “hand drawn” features from the prior design to provide consistency.
Choosing colors strategically was essential to establishing the client’s corporate identity. A aesthetically appealing brand identity was created by combining colors that the client liked and were likely to draw in the audience.
The Website
Inspired by magazines and art galleries, the website was designed to function as an elegant gallery for the artist’s creations. Choosing a clean style, the artwork itself was the main attraction, with photos from previous shows taking center stage.
The user experience was carefully considered during the creation of the website’s online store. By using several filters and sorting options, clients were able to find and buy paintings that simply matched their preferences and had an easy time browsing the collection.
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