{"id":662,"date":"2024-02-19T14:52:13","date_gmt":"2024-02-19T14:52:13","guid":{"rendered":"https:\/\/rmatiella.com\/?page_id=662"},"modified":"2025-10-29T14:12:49","modified_gmt":"2025-10-29T14:12:49","slug":"huggies-benefits","status":"publish","type":"page","link":"https:\/\/rmatiella.com\/index.php\/huggies-benefits\/","title":{"rendered":"Huggies Benefits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"662\" class=\"elementor elementor-662\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d9ec40 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8d9ec40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f19c805\" data-id=\"1f19c805\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a9c412 elementor-widget elementor-widget-heading\" data-id=\"60a9c412\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Huggies Benefits<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e9d5224 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e9d5224\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13ce6181\" data-id=\"13ce6181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21506e53 elementor-widget elementor-widget-heading\" data-id=\"21506e53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the<br>\nproject<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7208bc26\" data-id=\"7208bc26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e06d03 elementor-widget elementor-widget-heading\" data-id=\"32e06d03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Background:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5331f958 elementor-widget elementor-widget-text-editor\" data-id=\"5331f958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, Huggies ran a physical rewards program in which moms could earn points for purchases by redeeming parts of the packaging. However, moms wanted a more reliable rewards system because of restrictions including seasonal redemption and a limited quantity of incentives.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dc8815f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dc8815f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dec3066\" data-id=\"dec3066\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1944d182 elementor-widget elementor-widget-image\" data-id=\"1944d182\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"375\" src=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies02.png\" class=\"attachment-full size-full wp-image-678\" alt=\"Huggies Benefits logo and nursery background\" srcset=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies02.png 800w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies02-300x141.png 300w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies02-768x360.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-737e81a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"737e81a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-231fbfa0\" data-id=\"231fbfa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbc9b33 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1dbc9b33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesphones-1.png\" class=\"attachment-large size-large wp-image-684\" alt=\"Huggies Benefits Wireframes\" srcset=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesphones-1.png 900w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesphones-1-300x300.png 300w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesphones-1-150x150.png 150w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesphones-1-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62c429e1\" data-id=\"62c429e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f22dd73 elementor-widget elementor-widget-heading\" data-id=\"f22dd73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">solution:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ce36f2 elementor-widget elementor-widget-text-editor\" data-id=\"29ce36f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Huggies Benefits was created to improve the Huggies user&#8217;s shopping experience. With this app, consumers can easily accumulate &#8220;hugs,&#8221; or points, by just scanning their receipts after making a Huggies purchase. The number of points depends on the purchase amount. Users can access a variety of incentives that are tailored especially for moms and their infants. These incentives include gift cards, discounts, necessities for the baby, and promotional items that bring back memories of the previous program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7786f2d6 e-flex e-con-boxed e-con e-parent\" data-id=\"7786f2d6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4c3e64 elementor-widget elementor-widget-text-editor\" data-id=\"7d4c3e64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Huggies Benefits&#8217; successful debut required the creation of comprehensive strategies, such as interesting social media advertising and strong point-of-sale programs. Huggies wanted to ensure that its valued customer base would participate as much as possible in the redesigned rewards program, so it used various promotional channels to spread the word about it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-339f5554 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"339f5554\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52b29556\" data-id=\"52b29556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f921c8a elementor-widget elementor-widget-image\" data-id=\"5f921c8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"490\" src=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies03.png\" class=\"attachment-full size-full wp-image-686\" alt=\"Huggies Benefits Samples of social media and wireframes\" srcset=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies03.png 1000w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies03-300x147.png 300w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggies03-768x376.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19c9147f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19c9147f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70b41f7d\" data-id=\"70b41f7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fbbf6d elementor-widget elementor-widget-image\" data-id=\"55fbbf6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesLogo.png\" class=\"attachment-large size-large wp-image-690\" alt=\"Huggies Benefits App Icon\" srcset=\"https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesLogo.png 300w, https:\/\/rmatiella.com\/wp-content\/uploads\/2024\/02\/huggiesLogo-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1ca28728 e-flex e-con-boxed e-con e-parent\" data-id=\"1ca28728\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fea21c7 e-flex e-con-boxed e-con e-child\" data-id=\"2fea21c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174982e6 elementor-widget elementor-widget-heading\" data-id=\"174982e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 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However, moms wanted a more reliable rewards system because of restrictions including seasonal redemption and a limited quantity of incentives.\u00a0 solution: Huggies Benefits was created to improve the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-662","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/pages\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":62,"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/pages\/662\/revisions"}],"predecessor-version":[{"id":1628,"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/pages\/662\/revisions\/1628"}],"wp:attachment":[{"href":"https:\/\/rmatiella.com\/index.php\/wp-json\/wp\/v2\/media?parent=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}